SEO Business Blogging Portfolio

SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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7 Secrets to High Google Rankings: Getting Google to Love Your Website

American Marketing Association webcast series — online

February 12th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:

  • Check your “Google pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Prepare for changes soon to come in the search engine industry
  • and much more!

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

by Brian Klais

Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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Pure Energy

February 1st, 2004

Pure Energy screenshotPure Energy ® is a Vector Limited initiative promoting natural gas to Auckland consumers and businesses. Netconcepts was commissioned to create an information rich and intuitively organised website that would serve Pure Energy’s goals. Easily managed via a Netconcepts content management system, Pureenergy.co.nz offers easily accessed answers to Aucklanders’ natural gas questions in an appropriate design context.

[ database | client admin cms | SEO ]

Visit The Site: Pure Energy
Further Work For This Client: Vector Gas Portfolio, Vector Electricity Network and Vector Networks Portfolio

500% increase in Google traffic

“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”

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Entrepreneur Magazine interview

January 9th, 2004

by Brian Klais

Originally published in Entrepreneur Magazine

When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.

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Product Indexation Check

January 1st, 2004

Use this handy tool to check how many of your category or product pages are included in the major search engines.

First, enter your website address or that of a competitor: (for example “www.ibm.com”):
(Note: www.ibm.com and ibm.com will return different results.)

Next, enter a directory or file name common to all product (or category) pages:
(for example “product.asp” or “CategoryDisplay”).

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URL Checker

January 1st, 2004

Use this handy tool to check which major search engines have included your site in their index and how many pages are included in their index.

Enter a web site URL (for example “netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Webcast Questions and Answers

January 1st, 2004

by Stephan Spencer

Q: If you want to use the Google Directory to find out your PageRank score, how do you know what category Google has put you in to start this process?
A: Simply start at the Google Directory home page at http:/directory.google.com and conduct a search for your company name or brand name. If you are listed in the Directory, you’ll see the Category you’re listed in as part of your search listing. Click on that category name to go directly to that category page of the Directory.

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